Success in digital copywriting means becoming a chameleon. Every brand’s voice is different, and finding the nuances and shifts in tone that define each are what create a successful online presence. This is especially true now, where generative AI is contributing more than ever to the volume of content online and to the cultural zeitgeist. I have experience with prompt engineering and with the use of generative AI, but as a traditionally trained journalist and editor with years of hard-earned experience, I know how to get to the heart of a brand’s voice and bring it out as stories, marketing copy, and advertising.